We turn scrolls into sales.

250 MILLIONViews generated for
Alabama businesses in 2026
Per SocialBlade

We're generating hundreds of millions of views for Alabama businesses and bringing in thousands of new dollars for them every month. Headquartered in Tuscaloosa, working statewide.

Big-brand experience, now working for local businesses

Our team has created content for some of the biggest brands in the world.

  • CVS
  • Nike
  • Beats by Dre
  • Wingstop
  • Uber
  • and many more
BTbluetape
Today 9:41 AM So what is bluetape exactly? A creative marketing agency that makes your business fun to follow. We shoot your content, run your ads, and make it actually worth watching. ok but does it bring in customers? One of our videos sold $40K in jewelry. Another got a dealership 5M views in 3 days, which sold some cars.!! And we turn your staff into local celebrities. People come in just to meet them. Delivered WAIT. $40K from one video?? LET'S DO IT!

Your whole marketing department.

Here's what working with us actually looks like.

We filmTwo shoot days a month at your business. Your staff, your products, your space.
We postWe edit everything and post it to your Instagram and TikTok all month, so you never have to.
We boostWe put ad money behind the videos people already love, aimed at customers near you.
We planGame days, holidays, local events. We plan your month around what's happening in town.
People have come in asking to take pictures with me because they recognized me from Instagram. It’s crazy seeing our social media turn into people walking through the door. I feel like a mini celebrity in the city now.
EricStaff at JR Crickets, Tuscaloosa
"Do I really need social media?"

Yes, you need social media. Everyone does.

Your customers are on their phones every single day, deciding where to eat, shop and book. If they're not seeing you there, they're seeing your competitor. Here's how one video turns into real money.

Your phone after one good video
IG
InstagramnowYour reel just hit 100K views
IG
Instagram1m ago"are y'all open tonight??"
M
Messages2m ago"saw you on my feed, coming by this weekend!"
$
Payments4m agoNew sale: $284.00
B
Bookings6m ago3 new appointments booked
$
Payments9m agoNew sale: $1,150.00
Jeweler

The custom piece

We film the full story of a custom ring: the sketch, the stones, and the client's reaction at the reveal. It reaches a local athlete who's been wanting a custom piece, and they DM the store that night. One video, one big-ticket order.

  1. Ring video
  2. Athlete sees it
  3. DM
  4. Custom order
Fitness

The transformation

We follow a real member through their change and post the before-and-after in their own words. People on the fence see someone like them doing it, and that's what gets them to sign up.

  1. Transformation
  2. Viewers believe
  3. Sign up
  4. New memberships
Restaurant

The why

The owner tells the story of why they opened: the family recipe, the first night, the regulars who kept them going. Locals feel connected before they ever walk in, so they come try it and bring friends.

  1. Owner story
  2. Locals curious
  3. Visit
  4. Full tables
Barber

The craft

A relaxed chair-side conversation while your barber works shows off their skill and personality. New clients feel like they already know you, so booking feels easy instead of risky.

  1. Chair-side chat
  2. Feels familiar
  3. Book online
  4. Regulars
Dealership

The salesman

We build a recurring skit around one salesperson's personality. People start asking for them by name, come in for a test drive, and buy from someone they feel like they already know.

  1. Sales skit
  2. Shared around
  3. Test drive
  4. Car sold
Boutique

The try-on

Quick try-ons of new arrivals, styled three different ways. Followers save them, send them to friends, and show up asking for the exact piece before it sells out.

  1. Try-on video
  2. Saved & sent
  3. Store visit
  4. Sold out
Realtor

The tour

Fun, personality-first home tours people actually watch to the end. Buyers and sellers get to know you before they call, so when they're ready, you're the agent they think of.

  1. House tour
  2. Buyers trust you
  3. Showing
  4. Closing
Coffee shop

The barista

A barista POV of the morning rush and the most-ordered drink. It hits people right when they're craving it, and your shop becomes part of their daily routine.

  1. Barista POV
  2. Craving hits
  3. Stop in
  4. Daily regulars

Local businesses. Big results.

Here are a few of our favorite clients from 2026, and the big wins we brought them.

Townsend NissanCar dealership
5M+views in just 3 days

In just three days, we made Townsend Nissan the most-viewed dealership on social media in Tuscaloosa, with two viral videos generating over 5 million views.

Arianna & CoJewelry store
$40K+in sales from one video

We built their TikTok presence from zero. A single video went viral, then generated more than $40,000 in sales.

JR CricketsWing restaurant
#1most-followed wing spot

In just three months, we helped JR Crickets become Tuscaloosa's most-followed wing restaurant, combined across all social platforms.

Already have someone?

Posting isn't the same as marketing.

Usually it's a college student, or the owner squeezing it in. They care, and they're trying. But posting gets you likes. Marketing gets you customers.

Option 1

The intern or college student

  • Great with the apps and trends
  • Busy with classes, exams and life
  • Usually just a phone, no pro camera, lighting or editing
  • Posts for likes, not sales
  • Graduates, and you start over
Option 2

Doing it yourself

  • Nobody knows the business better
  • You're already running the day-to-day
  • Social media gets whatever time is left
  • Your time is worth more on the business
Best of all worlds Option 3

bluetape

  • A full creative crew
  • Pro gear, shooting and editing
  • Ads people actually watch
  • Your staff become local celebs
  • Posting handled every week
  • Built to bring in sales

Already have a social media person? Amazing. We're not here to replace them. We'll work alongside them, give them a full crew to lean on, and help them level up.

Book a call →
Extras

Need more than content? We're a full marketing agency.

Social is where we start, not where we stop. From podcasts and athlete partnerships to events and merch, we handle the rest of your marketing too. Behind bluetape is a nationwide team of editors, videographers, photographers, graphic designers and strategists, built to handle whatever your marketing needs next.

Podcasts

We record it, edit it, and cut it into a week of clips.

Athletes & NIL

Put your business in front of the players Alabama already follows.

Events

Promo before, coverage during, recap the same night.

Merch

Shirts and drops your regulars actually want to wear.

Your budget

The more you put in, the more you bring in.*

1Pick your monthly budget2We build the plan around it3Watch it come back to you

*And no, we're not charging an arm and a leg.

We work with every budget.Every plan is built around your business, your goals and what you're comfortable spending. Pick a number and we'll take it from there.
Let's talk

Let's build something ↓

Tell us about your business and we'll set up a quick call.